Simply White (BM 2143-70) vs Snowbound (SW 7004)
Illustrative room. Screen colors vary; test a sample before you paint.
Quick decision
- Lighter
- Simply White, LRV 89.5 vs 83.
- Warmer
- Simply White (Lab b* 4.3 vs 2.8). Simply White reads warm white; Snowbound reads neutral white.
- North rooms
- Simply White keeps more brightness (L* 92.5 vs 88.9 in north light); Snowbound drifts less gray (chroma drop 0.4 vs 2.1).
- Trim that works
- Cloud Cover BM 855, #E9E8E0, LRV 80.3: the Benjamin Moore white closest in hue to both.
- Closeness
- deltaE 3.5, noticeably different. At 3.5, test both: on a full wall the difference will show.
See each color
Simply White (BM 2143-70) is lighter than Snowbound (SW 7004) and slightly warmer: LRV 89.5 vs 83, deltaE 3.5 (noticeably different).
Side by side
| Measure | Simply White | Snowbound | Gap |
|---|---|---|---|
| Brand | Benjamin Moore | Sherwin-Williams | |
| Color code | 2143-70 | SW 7004 | |
| Hex | #F6F6ED | #EDEAE5 | |
| RGB | 246, 246, 237 | 237, 234, 229 | |
| HSL | 60°, 33%, 95% | 37°, 18%, 91% | |
| LRV (light reflectance value) | 89.5 | 83 | +6.5 |
| Lab L* | 96.7 | 92.8 | +3.9 |
| Lab a* | -1.6 | 0.1 | −1.7 |
| Lab b* | 4.3 | 2.8 | +1.5 |
| Undertone | Neutral | Neutral | |
| Temperature | neutral | neutral | |
| Color family | White | White |
Same paint, two kinds of light
Simply White (BM 2143-70), published as #F6F6ED
#E4EBEB
#FFFFEB
Snowbound (SW 7004), published as #EDEAE5
#DBE0E3
#FFF4E5
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Which should you pick
Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.
- Pick Simply White (BM 2143-70) for a small room or a north-facing room, because it is 6.5 LRV points lighter (89.5 vs 83), so it bounces back more of the limited light
- Pick Snowbound (SW 7004) for a south-facing room, because its Lab b* is 2.8 against 4.3, so it is the cooler of the two and offsets warm direct sun
- Pick Simply White (BM 2143-70) to warm a north-facing room, because it is the warmer of the two (Lab b* 4.3), which counters cool indirect light
Closest matches to Simply White in other brands
Closest matches to Snowbound in other brands
Common questions
- Is Simply White the same color as Snowbound?
- They are noticeably different: a CIEDE2000 difference of 3.5. Most people can see the difference between Simply White and Snowbound side by side.
- Which is lighter, Simply White or Snowbound?
- Simply White, with an LRV of 89.5 against 83.
Full pages
Related comparisons
Sources: Simply White: LRV and hex from Benjamin Moore technical data (verified 2026-10-02); Snowbound: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.