Cloud White (BM 967)
Illustrative room. Screen colors vary; test a sample before you paint.
Cloud White (BM 967) is a very light, warm white from Benjamin Moore: LRV 85.1, so it reflects about 85 percent of the light that hits it.
Colors that go with Cloud White
Four Benjamin Moore colors picked for Cloud White by this site's color math: a trim white, a deeper neutral, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Cloud White, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Cotton | SW 9581 | 83 | 1.6 | very close |
| Behr | Daisy Field | ECC-11-2 | 89.2 | 0.4 | indistinguishable |
| Valspar | Pale Bloom | 7002-8 | 86 | 1.2 | very close |
| PPG Paints | Clear Yellow | 1215-1 | 87 | 0.5 | indistinguishable |
Lighter and darker in Benjamin Moore
The Benjamin Moore white colors nearest to Cloud White (LRV 85.1) by LRV.
Lighter than Cloud White
Darker than Cloud White
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 967 |
| Hex | #F2F1E6 |
| RGB | 242, 241, 230 |
| HSL | 55°, 32%, 93% |
| LRV (light reflectance value) | 85.1 |
| Lab L*, a*, b* | 95.0, -1.6, 5.4 |
| Undertone | Neutral |
| Temperature | warm |
| Color family | White |
Same paint, two kinds of light
Cloud White (BM 967), published as #F2F1E6
#E0E7E4
#FFFBE6
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
Comparisons that include Cloud White (BM 967)
More from Benjamin Moore
Common questions
- What is the LRV of Cloud White (BM 967)?
- Cloud White has an LRV of 85.1. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Cloud White is a very light color.
- What is the closest match to Cloud White in another brand?
- Daisy Field (Behr ECC-11-2) from Behr, at a deltaE of 0.4 (indistinguishable).
- Is Cloud White warm or cool?
- Benjamin Moore lists Cloud White as warm, with a Neutral undertone. Its Lab b* value is 5.4; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex from Benjamin Moore technical data (verified 2026-10-02). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.