Claret (BM CW-305)

Claret BM CW-305#CC7469, LRV 26.1
Living room with walls painted Benjamin Moore Claret CW-305 (simulated)
Living room, walls in Claret

Illustrative room. Screen colors vary; test a sample before you paint.

Claret (BM CW-305) is a deep, warm red from Benjamin Moore: LRV 26.1, so it reflects about 26 percent of the light that hits it.

Colors that go with Claret

Four Benjamin Moore colors picked for Claret by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Claret, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsFull BloomSW 9700261.7very close
BehrSahara Sun180D-525.91.1very close
ValsparRhapsody2002-5C273.1noticeably different
PPG PaintsSahara Sun1064-6252.2very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeCW-305
Hex#CC7469
RGB204, 116, 105
HSL7°, 49%, 61%
LRV (light reflectance value)26.1
Lab L*, a*, b*58.4, 33.3, 21.2
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Claret (BM CW-305), published as #CC7469

North light (cool, indirect)
#BD6B68
South light (warm, direct)
#DB7D68

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Claret (BM CW-305)?
Claret has an LRV of 26.1. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Claret is a deep color.
What is the closest match to Claret in another brand?
Sahara Sun (Behr 180D-5) from Behr, at a deltaE of 1.1 (very close).
Is Claret warm or cool?
Benjamin Moore lists Claret as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 21.2; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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