Full Bloom (SW 9700)
Illustrative room. Screen colors vary; test a sample before you paint.
Full Bloom (SW 9700) is a deep, warm red from Sherwin-Williams: LRV 26, so it reflects about 26 percent of the light that hits it.
Colors that go with Full Bloom
Four Sherwin-Williams colors picked for Full Bloom by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Full Bloom, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Coral Bronze | 1298 | 26.1 | 1.7 | very close |
| Behr | Matador's Cape | M160-6 | 25.4 | 0.8 | indistinguishable |
| Valspar | Blaze Orange | 1008-1A | 26 | 3.3 | noticeably different |
| PPG Paints | Sahara Sun | 1064-6 | 25 | 3.2 | noticeably different |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams red colors nearest to Full Bloom (LRV 26) by LRV.
Lighter than Full Bloom
Darker than Full Bloom
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 9700 |
| Hex | #D16F65 |
| RGB | 209, 111, 101 |
| HSL | 6°, 54%, 61% |
| LRV (light reflectance value) | 26 |
| Lab L*, a*, b* | 57.9, 37.5, 23.0 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Full Bloom (SW 9700), published as #D16F65
#C26664
#E07864
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Sherwin-Williams
More from Sherwin-Williams
Common questions
- What is the LRV of Full Bloom (SW 9700)?
- Full Bloom has an LRV of 26. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Full Bloom is a deep color.
- What is the closest match to Full Bloom in another brand?
- Matador's Cape (Behr M160-6) from Behr, at a deltaE of 0.8 (indistinguishable).
- Is Full Bloom warm or cool?
- Sherwin-Williams lists Full Bloom as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 23.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.