China Red (BM CW-310)

China Red BM CW-310#AF5C4A, LRV 18.7
Living room with walls painted Benjamin Moore China Red CW-310 (simulated)
Living room, walls in China Red

Illustrative room. Screen colors vary; test a sample before you paint.

China Red (BM CW-310) is a very deep, warm red from Benjamin Moore: LRV 18.7, so it reflects about 19 percent of the light that hits it.

Colors that go with China Red

Four Benjamin Moore colors picked for China Red by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to China Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRoycroft AdobeSW 0040172.7noticeably different
BehrClay RedBIC-46181.3very close
ValsparOrange Maple2010-5171.8very close
PPG PaintsGlowing Firelight1191-7172.3very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeCW-310
Hex#AF5C4A
RGB175, 92, 74
HSL11°, 41%, 49%
LRV (light reflectance value)18.7
Lab L*, a*, b*48.6, 32.0, 25.5
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

China Red (BM CW-310), published as #AF5C4A

North light (cool, indirect)
#A15349
South light (warm, direct)
#BE6549

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of China Red (BM CW-310)?
China Red has an LRV of 18.7. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so China Red is a very deep color.
What is the closest match to China Red in another brand?
Clay Red (Behr BIC-46) from Behr, at a deltaE of 1.3 (very close).
Is China Red warm or cool?
Benjamin Moore lists China Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 25.5; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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