Wild Flower (BM 2090-40)
Illustrative room. Screen colors vary; test a sample before you paint.
Wild Flower (BM 2090-40) is a deep, warm red from Benjamin Moore: LRV 24.3, so it reflects about 24 percent of the light that hits it.
Colors that go with Wild Flower
Four Benjamin Moore colors picked for Wild Flower by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Wild Flower, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Coral Clay | SW 9005 | 26 | 2.7 | noticeably different |
| Behr | Red Coral | PPU1-05A | 25.1 | 1.4 | very close |
| Valspar | Florentine Clay | 2003-5B | 24 | 3.2 | noticeably different |
| PPG Paints | Cajun Spice | 1191-6 | 24 | 2.3 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore red colors nearest to Wild Flower (LRV 24.3) by LRV.
Lighter than Wild Flower
Darker than Wild Flower
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2090-40 |
| Hex | #BF7065 |
| RGB | 191, 112, 101 |
| HSL | 7°, 41%, 57% |
| LRV (light reflectance value) | 24.3 |
| Lab L*, a*, b* | 55.7, 30.0, 19.6 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Wild Flower (BM 2090-40), published as #BF7065
#B06764
#CE7964
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Wild Flower (BM 2090-40)?
- Wild Flower has an LRV of 24.3. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Wild Flower is a deep color.
- What is the closest match to Wild Flower in another brand?
- Red Coral (Behr PPU1-05A) from Behr, at a deltaE of 1.4 (very close).
- Is Wild Flower warm or cool?
- Benjamin Moore lists Wild Flower as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 19.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.