Market Square Shell (BM CW-30)
Illustrative room. Screen colors vary; test a sample before you paint.
Market Square Shell (BM CW-30) is a medium, warm beige from Benjamin Moore: LRV 50, so it reflects about 50 percent of the light that hits it.
Colors that go with Market Square Shell
Four Benjamin Moore colors picked for Market Square Shell by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Market Square Shell, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Peace of Mind | SW 9510 | 49 | 2.1 | very close |
| Behr | Celery Powder | PPU8-18 | 51 | 0.8 | indistinguishable |
| Valspar | Epic | 6008-3C | 51 | 2.7 | noticeably different |
| PPG Paints | Dancing Dolphin | 1102-3 | 49 | 0.8 | indistinguishable |
Lighter and darker in Benjamin Moore
The Benjamin Moore beige colors nearest to Market Square Shell (LRV 50) by LRV.
Lighter than Market Square Shell
Darker than Market Square Shell
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | CW-30 |
| Hex | #C5BCA2 |
| RGB | 197, 188, 162 |
| HSL | 45°, 23%, 70% |
| LRV (light reflectance value) | 50 |
| Lab L*, a*, b* | 76.3, -1.2, 14.3 |
| Undertone | Warm Yellow |
| Temperature | warm |
| Color family | Beige |
Same paint, two kinds of light
Market Square Shell (BM CW-30), published as #C5BCA2
#B5B2A0
#D6C6A2
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Market Square Shell (BM CW-30)?
- Market Square Shell has an LRV of 50. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Market Square Shell is a medium color.
- What is the closest match to Market Square Shell in another brand?
- Celery Powder (Behr PPU8-18) from Behr, at a deltaE of 0.8 (indistinguishable).
- Is Market Square Shell warm or cool?
- Benjamin Moore lists Market Square Shell as warm, with a Warm Yellow undertone. Its Lab b* value is 14.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.