Basic Blue (BM CC-968)

Basic Blue BM CC-968#3F457D, LRV 8.4
Living room with walls painted Benjamin Moore Basic Blue CC-968 (simulated)
Living room, walls in Basic Blue

Illustrative room. Screen colors vary; test a sample before you paint.

Basic Blue (BM CC-968) is a very deep, cool purple from Benjamin Moore: LRV 8.4, so it reflects about 8 percent of the light that hits it.

Colors that go with Basic Blue

Three Benjamin Moore colors picked for Basic Blue by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Basic Blue, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsValiant VioletSW 681862.5noticeably different
BehrExpressionismMQ5-497.12.7noticeably different
ValsparHomecoming Blue4009-983.0noticeably different
PPG PaintsDaring Indigo1166-773.5noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeCC-968
Hex#3F457D
RGB63, 69, 125
HSL234°, 33%, 37%
LRV (light reflectance value)8.4
Lab L*, a*, b*31.3, 14.0, -32.6
UndertoneCool Blue
Temperaturecool
Color familyPurple

Same paint, two kinds of light

Basic Blue (BM CC-968), published as #3F457D

North light (cool, indirect)
#273D7B
South light (warm, direct)
#544D7E

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Basic Blue (BM CC-968)?
Basic Blue has an LRV of 8.4. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Basic Blue is a very deep color.
What is the closest match to Basic Blue in another brand?
Valiant Violet (SW 6818) from Sherwin-Williams, at a deltaE of 2.5 (noticeably different).
Is Basic Blue warm or cool?
Benjamin Moore lists Basic Blue as cool, with a Cool Blue undertone. Its Lab b* value is -32.6; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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