Exotic Purple (Behr 660B-7)
Illustrative room. Screen colors vary; test a sample before you paint.
Exotic Purple (Behr 660B-7) is a very deep, cool purple from Behr: LRV 10.2, so it reflects about 10 percent of the light that hits it.
Colors that go with Exotic Purple
Four Behr colors picked for Exotic Purple by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Exotic Purple, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Impulsive Purple | SW 6832 | 9 | 3.0 | noticeably different |
| Benjamin Moore | Fire and Ice | 1392 | 14.5 | 3.7 | noticeably different |
| Valspar | Velvet Beret | 1001-3A | 10 | 2.3 | very close |
| PPG Paints | Perfectly Purple | 1176-7 | 9 | 3.1 | noticeably different |
Lighter and darker in Behr
The Behr purple colors nearest to Exotic Purple (LRV 10.2 (estimated)) by LRV.
Lighter than Exotic Purple
Darker than Exotic Purple
Color data
| Brand | Behr |
|---|---|
| Color code | 660B-7 |
| Hex | #6A5078 |
| RGB | 106, 80, 120 |
| HSL | 279°, 20%, 39% |
| LRV (light reflectance value) | 10.2 (estimated from the hex) |
| Lab L*, a*, b* | 38.1, 18.9, -18.6 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Exotic Purple (Behr 660B-7), published as #6A5078
#5A4876
#7B5878
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Exotic Purple (Behr 660B-7)?
- Exotic Purple has an LRV of 10.2 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Exotic Purple is a very deep color.
- What is the closest match to Exotic Purple in another brand?
- Velvet Beret (Valspar 1001-3A) from Valspar, at a deltaE of 2.3 (very close).
- Is Exotic Purple warm or cool?
- Behr lists Exotic Purple as cool, with a Cool Blue undertone. Its Lab b* value is -18.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.