Rural Earth (BM 1239)

Rural Earth BM 1239#5F5047, LRV 9.7
Living room with walls painted Benjamin Moore Rural Earth 1239 (simulated)
Living room, walls in Rural Earth

Illustrative room. Screen colors vary; test a sample before you paint.

Rural Earth (BM 1239) is a very deep, warm brown from Benjamin Moore: LRV 9.7, so it reflects about 10 percent of the light that hits it.

Colors that go with Rural Earth

Four Benjamin Moore colors picked for Rural Earth by this site's color math: a trim white, a deeper brown, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Rural Earth, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRookwood Dark BrownSW 280881.6very close
BehrWarm PumpernickelHDC-FL15-058.11.2very close
ValsparCabin Plank2011-1081.4very close
PPG PaintsSarsaparilla1018-781.5very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code1239
Hex#5F5047
RGB95, 80, 71
HSL22°, 14%, 33%
LRV (light reflectance value)9.7
Lab L*, a*, b*35.3, 4.6, 7.6
UndertoneWarm
Temperaturewarm
Color familyBrown

Same paint, two kinds of light

Rural Earth (BM 1239), published as #5F5047

North light (cool, indirect)
#514846
South light (warm, direct)
#6D5947

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Rural Earth (BM 1239)?
Rural Earth has an LRV of 9.7. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Rural Earth is a very deep color.
What is the closest match to Rural Earth in another brand?
Warm Pumpernickel (Behr HDC-FL15-05) from Behr, at a deltaE of 1.2 (very close).
Is Rural Earth warm or cool?
Benjamin Moore lists Rural Earth as warm, with a Warm undertone. Its Lab b* value is 7.6; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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