Mocha Madness (BM 2100-10)

Mocha Madness BM 2100-10#6E4939, LRV 9.1
Living room with walls painted Benjamin Moore Mocha Madness 2100-10 (simulated)
Living room, walls in Mocha Madness

Illustrative room. Screen colors vary; test a sample before you paint.

Mocha Madness (BM 2100-10) is a very deep, warm brown from Benjamin Moore: LRV 9.1, so it reflects about 9 percent of the light that hits it.

Colors that go with Mocha Madness

Three Benjamin Moore colors picked for Mocha Madness by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Mocha Madness, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsVintage LeatherSW 606272.4noticeably different
BehrBrown VelvetN160-79.31.9very close
ValsparRich Chocolate1005-9A94.1noticeably different
PPG PaintsBird House Brown1072-781.0indistinguishable

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2100-10
Hex#6E4939
RGB110, 73, 57
HSL18°, 32%, 33%
LRV (light reflectance value)9.1
Lab L*, a*, b*34.8, 13.7, 16.0
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyBrown

Same paint, two kinds of light

Mocha Madness (BM 2100-10), published as #6E4939

North light (cool, indirect)
#614138
South light (warm, direct)
#7C5138

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Mocha Madness (BM 2100-10)?
Mocha Madness has an LRV of 9.1. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Mocha Madness is a very deep color.
What is the closest match to Mocha Madness in another brand?
Bird House Brown (PPG 1072-7) from PPG Paints, at a deltaE of 1.0 (indistinguishable).
Is Mocha Madness warm or cool?
Benjamin Moore lists Mocha Madness as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 16.0; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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