French Press (BM AF-170)

French Press BM AF-170#5F4D43, LRV 9.9
Living room with walls painted Benjamin Moore French Press AF-170 (simulated)
Living room, walls in French Press

Illustrative room. Screen colors vary; test a sample before you paint.

French Press (BM AF-170) is a very deep, warm brown from Benjamin Moore: LRV 9.9, so it reflects about 10 percent of the light that hits it.

Colors that go with French Press

Three Benjamin Moore colors picked for French Press by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to French Press, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRookwood Dark BrownSW 280880.0indistinguishable
BehrRoasted NutsUL130-28.20.6indistinguishable
ValsparCabin Plank2011-1081.7very close
PPG PaintsChestnut15-2381.3very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeAF-170
Hex#5F4D43
RGB95, 77, 67
HSL21°, 17%, 32%
LRV (light reflectance value)9.9
Lab L*, a*, b*34.3, 5.9, 8.8
UndertoneWarm
Temperaturewarm
Color familyBrown

Same paint, two kinds of light

French Press (BM AF-170), published as #5F4D43

North light (cool, indirect)
#514542
South light (warm, direct)
#6D5643

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of French Press (BM AF-170)?
French Press has an LRV of 9.9. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so French Press is a very deep color.
What is the closest match to French Press in another brand?
Rookwood Dark Brown (SW 2808) from Sherwin-Williams, at a deltaE of 0.0 (indistinguishable).
Is French Press warm or cool?
Benjamin Moore lists French Press as warm, with a Warm undertone. Its Lab b* value is 8.8; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .