Wild Aster (BM 1240)
Illustrative room. Screen colors vary; test a sample before you paint.
Wild Aster (BM 1240) is a light, neutral beige from Benjamin Moore: LRV 70.5, so it reflects about 70 percent of the light that hits it.
Colors that go with Wild Aster
Four Benjamin Moore colors picked for Wild Aster by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Wild Aster, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Hush White | SW 6042 | 72 | 2.0 | very close |
| Behr | Vienna Lace | PPU17-07 | 71.7 | 0.4 | indistinguishable |
| Valspar | Mosaic Pink | 7001-13 | 73 | 0.9 | indistinguishable |
| PPG Paints | Sea Anemone | 1056-1 | 72 | 0.6 | indistinguishable |
Lighter and darker in Benjamin Moore
The Benjamin Moore beige colors nearest to Wild Aster (LRV 70.5) by LRV.
Lighter than Wild Aster
Darker than Wild Aster
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 1240 |
| Hex | #E8D9D4 |
| RGB | 232, 217, 212 |
| HSL | 15°, 30%, 87% |
| LRV (light reflectance value) | 70.5 |
| Lab L*, a*, b* | 87.7, 4.3, 4.3 |
| Undertone | Warm |
| Temperature | neutral |
| Color family | Beige |
Same paint, two kinds of light
Wild Aster (BM 1240), published as #E8D9D4
#D7CFD2
#FAE3D4
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Wild Aster (BM 1240)?
- Wild Aster has an LRV of 70.5. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Wild Aster is a light color.
- What is the closest match to Wild Aster in another brand?
- Vienna Lace (Behr PPU17-07) from Behr, at a deltaE of 0.4 (indistinguishable).
- Is Wild Aster warm or cool?
- Benjamin Moore lists Wild Aster as neutral, with a Warm undertone. Its Lab b* value is 4.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.