Orange Appeal (BM 124)
Illustrative room. Screen colors vary; test a sample before you paint.
Orange Appeal (BM 124) is a medium, warm yellow from Benjamin Moore: LRV 43.9, so it reflects about 44 percent of the light that hits it.
Colors that go with Orange Appeal
Four Benjamin Moore colors picked for Orange Appeal by this site's color math: a trim white, a deeper yellow, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Orange Appeal, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Adventure Orange | SW 6655 | 42 | 2.1 | very close |
| Behr | Adventure Orange | 270D-5 | 45.2 | 1.7 | very close |
| Valspar | Toasted Honey | 2006-1B | 47 | 1.7 | very close |
| PPG Paints | Goldfish | 1203-6 | 50 | 3.1 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore yellow colors nearest to Orange Appeal (LRV 43.9) by LRV.
Lighter than Orange Appeal
Darker than Orange Appeal
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 124 |
| Hex | #EDA768 |
| RGB | 237, 167, 104 |
| HSL | 28°, 79%, 67% |
| LRV (light reflectance value) | 43.9 |
| Lab L*, a*, b* | 74.0, 19.2, 42.6 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Yellow |
Same paint, two kinds of light
Orange Appeal (BM 124), published as #EDA768
#DE9D67
#FDB166
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Orange Appeal (BM 124)?
- Orange Appeal has an LRV of 43.9. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Orange Appeal is a medium color.
- What is the closest match to Orange Appeal in another brand?
- Adventure Orange (Behr 270D-5) from Behr, at a deltaE of 1.7 (very close).
- Is Orange Appeal warm or cool?
- Benjamin Moore lists Orange Appeal as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 42.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.