Black Magic (SW 6991) vs Iron Ore (SW 7069)

Living room with walls painted Sherwin-Williams Black Magic SW 6991 (simulated)
Black Magic SW 6991#323132, LRV 3
Living room with walls painted Sherwin-Williams Iron Ore SW 7069 (simulated)
Iron Ore SW 7069#434341, LRV 6

Illustrative room. Screen colors vary; test a sample before you paint.

Quick decision

Lighter
Iron Ore, LRV 6 vs 3.
Warmer
Iron Ore, both neutral gray (Lab b* 1.2 vs -0.5).
North rooms
Iron Ore keeps more brightness (L* 24.4 vs 16.4 in north light); both drift gray about equally.
Trim that works
Natural White SW 9542, #ECEBE8, LRV 83: the Sherwin-Williams white closest in hue to both.
Closeness
deltaE 6.2, clearly different. At 6.2, treat them as different colors.

See each color

Black Magic (SW 6991) is slightly darker than Iron Ore (SW 7069) and slightly cooler: LRV 3 vs 6, deltaE 6.2 (clearly different).

Side by side

MeasureBlack MagicIron OreGap
BrandSherwin-WilliamsSherwin-Williams
Color codeSW 6991SW 7069
Hex#323132#434341
RGB50, 49, 5067, 67, 65
HSL300°, 1%, 19%60°, 2%, 26%
LRV (light reflectance value)36−3
Lab L*20.528.4−7.9
Lab a*0.7-0.4+1.1
Lab b*-0.51.2−1.7
UndertoneNeutralWarm Charcoal
Temperatureneutralneutral
Color familyBlackBlack

Same paint, two kinds of light

Black Magic (SW 6991), published as #323132

North light (cool, indirect)
#242930
South light (warm, direct)
#403932

Iron Ore (SW 7069), published as #434341

North light (cool, indirect)
#343B3F
South light (warm, direct)
#524B41

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Which should you pick

Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.

  • Pick Iron Ore (SW 7069) for a small room or a north-facing room, because it is 3 LRV points lighter (6 vs 3), so it bounces back more of the limited light
  • Pick Black Magic (SW 6991) for a south-facing room, because its Lab b* is -0.5 against 1.2, so it is the cooler of the two and offsets warm direct sun
  • Pick Iron Ore (SW 7069) to warm a north-facing room, because it is the warmer of the two (Lab b* 1.2), which counters cool indirect light

Closest matches to Black Magic in other brands

Closest matches to Iron Ore in other brands

Common questions

Is Black Magic the same color as Iron Ore?
They are clearly different: a CIEDE2000 difference of 6.2. Black Magic and Iron Ore are different colors.
Which is lighter, Black Magic or Iron Ore?
Iron Ore, with an LRV of 6 against 3.

Full pages

Related comparisons

Published . Updated .

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.