Black Magic (PPG 1001-7)
Illustrative room. Screen colors vary; test a sample before you paint.
Black Magic (PPG 1001-7) is a very deep, neutral black from PPG Paints: LRV 5, so it reflects about 5 percent of the light that hits it.
Colors that go with Black Magic
Three PPG Paints colors picked for Black Magic by this site's color math: a trim white, a quiet contrast from another family, a dark accent. PPG Paints did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Black Magic, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Iron Ore | SW 7069 | 6 | 1.9 | very close |
| Benjamin Moore | Black Jack | 2133-20 | 6 | 1.3 | very close |
| Behr | Black Lacquer | T13-3 | 4.8 | 0.7 | indistinguishable |
| Valspar | Noir | 4009-2 | 6 | 2.0 | very close |
Lighter and darker in PPG Paints
The PPG Paints black colors nearest to Black Magic (LRV 5) by LRV.
Lighter than Black Magic
Color data
| Brand | PPG Paints |
|---|---|
| Color code | 1001-7 |
| Hex | #414040 |
| RGB | 65, 64, 64 |
| HSL | 0°, 1%, 25% |
| LRV (light reflectance value) | 5 |
| Lab L*, a*, b* | 27.2, 0.4, 0.2 |
| Undertone | Neutral |
| Temperature | neutral |
| Color family | Black |
Same paint, two kinds of light
Black Magic (PPG 1001-7), published as #414040
#33383E
#504840
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from PPG Paints
More from PPG Paints
Common questions
- What is the LRV of Black Magic (PPG 1001-7)?
- Black Magic has an LRV of 5. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Black Magic is a very deep color.
- What is the closest match to Black Magic in another brand?
- Black Lacquer (Behr T13-3) from Behr, at a deltaE of 0.7 (indistinguishable).
- Is Black Magic warm or cool?
- PPG Paints lists Black Magic as neutral, with a Neutral undertone. Its Lab b* value is 0.2; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.