Beetroot (SW 9695)
Illustrative room. Screen colors vary; test a sample before you paint.
Beetroot (SW 9695) is a very deep, warm red from Sherwin-Williams: LRV 7, so it reflects about 7 percent of the light that hits it.
Colors that go with Beetroot
Three Sherwin-Williams colors picked for Beetroot by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Beetroot, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Pomegranate | AF-295 | 10.1 | 2.2 | very close |
| Behr | Red Candle | PPH-73 | 8.4 | 2.3 | noticeably different |
| Valspar | Heirloom Red | 1010-3 | 7 | 1.2 | very close |
| PPG Paints | Ruby Lips | 1052-7 | 9 | 4.1 | noticeably different |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams red colors nearest to Beetroot (LRV 7) by LRV.
Lighter than Beetroot
Darker than Beetroot
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 9695 |
| Hex | #833337 |
| RGB | 131, 51, 55 |
| HSL | 357°, 44%, 36% |
| LRV (light reflectance value) | 7 |
| Lab L*, a*, b* | 32.9, 34.8, 15.3 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Beetroot (SW 9695), published as #833337
#752B36
#913B36
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Sherwin-Williams
More from Sherwin-Williams
Common questions
- What is the LRV of Beetroot (SW 9695)?
- Beetroot has an LRV of 7. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Beetroot is a very deep color.
- What is the closest match to Beetroot in another brand?
- Heirloom Red (Valspar 1010-3) from Valspar, at a deltaE of 1.2 (very close).
- Is Beetroot warm or cool?
- Sherwin-Williams lists Beetroot as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 15.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.