Pale Pink (SW 9696)

Illustrative room. Screen colors vary; test a sample before you paint.
Pale Pink (SW 9696) is a very light, neutral off-white from Sherwin-Williams: LRV 80, so it reflects about 80 percent of the light that hits it.
Colors that go with Pale Pink
Four Sherwin-Williams colors picked for Pale Pink by this site's color math: a trim white, a deeper neutral, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Pale Pink, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Foggy Morning | 2106-70 | 76.1 | 1.0 | indistinguishable |
| Behr | Cave Pearl | RD-W07 | 78.5 | 0.6 | indistinguishable |
| Valspar | Virtue | 7001-15 | 81 | 0.5 | indistinguishable |
| PPG Paints | Irish Cream | 1061-1 | 81 | 0.2 | indistinguishable |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams off-white colors nearest to Pale Pink (LRV 80) by LRV.
Lighter than Pale Pink
Darker than Pale Pink
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 9696 |
| Hex | #EEE6DE |
| RGB | 238, 230, 222 |
| HSL | 30°, 32%, 90% |
| LRV (light reflectance value) | 80 |
| Lab L*, a*, b* | 91.7, 1.3, 4.9 |
| Undertone | Warm |
| Temperature | neutral |
| Color family | Off-white |
Same paint, two kinds of light
Pale Pink (SW 9696), published as #EEE6DE
#DCDCDC
#FFF0DE
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Sherwin-Williams
More from Sherwin-Williams
Common questions
- What is the LRV of Pale Pink (SW 9696)?
- Pale Pink has an LRV of 80. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Pale Pink is a very light color.
- What is the closest match to Pale Pink in another brand?
- Irish Cream (PPG 1061-1) from PPG Paints, at a deltaE of 0.2 (indistinguishable).
- Is Pale Pink warm or cool?
- Sherwin-Williams lists Pale Pink as neutral, with a Warm undertone. Its Lab b* value is 4.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.