Pale Pink (SW 9696)

Pale Pink SW 9696#EEE6DE, LRV 80
Living room with walls painted Sherwin-Williams Pale Pink SW 9696 (simulated)
Living room, walls in Pale Pink

Illustrative room. Screen colors vary; test a sample before you paint.

Pale Pink (SW 9696) is a very light, neutral off-white from Sherwin-Williams: LRV 80, so it reflects about 80 percent of the light that hits it.

Colors that go with Pale Pink

Four Sherwin-Williams colors picked for Pale Pink by this site's color math: a trim white, a deeper neutral, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Pale Pink, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Benjamin MooreFoggy Morning2106-7076.11.0indistinguishable
BehrCave PearlRD-W0778.50.6indistinguishable
ValsparVirtue7001-15810.5indistinguishable
PPG PaintsIrish Cream1061-1810.2indistinguishable

Lighter and darker in Sherwin-Williams

Color data

BrandSherwin-Williams
Color codeSW 9696
Hex#EEE6DE
RGB238, 230, 222
HSL30°, 32%, 90%
LRV (light reflectance value)80
Lab L*, a*, b*91.7, 1.3, 4.9
UndertoneWarm
Temperatureneutral
Color familyOff-white

Same paint, two kinds of light

Pale Pink (SW 9696), published as #EEE6DE

North light (cool, indirect)
#DCDCDC
South light (warm, direct)
#FFF0DE

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Sherwin-Williams

More from Sherwin-Williams

Common questions

What is the LRV of Pale Pink (SW 9696)?
Pale Pink has an LRV of 80. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Pale Pink is a very light color.
What is the closest match to Pale Pink in another brand?
Irish Cream (PPG 1061-1) from PPG Paints, at a deltaE of 0.2 (indistinguishable).
Is Pale Pink warm or cool?
Sherwin-Williams lists Pale Pink as neutral, with a Warm undertone. Its Lab b* value is 4.9; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .