Heirloom Red (Valspar 1010-3)
Illustrative room. Screen colors vary; test a sample before you paint.
Heirloom Red (Valspar 1010-3) is a very deep, warm red from Valspar: LRV 7, so it reflects about 7 percent of the light that hits it.
Colors that go with Heirloom Red
Three Valspar colors picked for Heirloom Red by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Valspar did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Heirloom Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Beetroot | SW 9695 | 7 | 1.2 | very close |
| Benjamin Moore | Dinner Party | AF-300 | 8.4 | 2.0 | very close |
| Behr | Red Candle | PPH-73 | 8.4 | 1.7 | very close |
| PPG Paints | Ruby Lips | 1052-7 | 9 | 3.3 | noticeably different |
Lighter and darker in Valspar
The Valspar red colors nearest to Heirloom Red (LRV 7) by LRV.
Lighter than Heirloom Red
Color data
| Brand | Valspar |
|---|---|
| Color code | 1010-3 |
| Hex | #7F3639 |
| RGB | 127, 54, 57 |
| HSL | 358°, 40%, 35% |
| LRV (light reflectance value) | 7 |
| Lab L*, a*, b* | 32.8, 31.9, 13.8 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Heirloom Red (Valspar 1010-3), published as #7F3639
#712E38
#8D3E39
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Valspar
More from Valspar
Common questions
- What is the LRV of Heirloom Red (Valspar 1010-3)?
- Heirloom Red has an LRV of 7. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Heirloom Red is a very deep color.
- What is the closest match to Heirloom Red in another brand?
- Beetroot (SW 9695) from Sherwin-Williams, at a deltaE of 1.2 (very close).
- Is Heirloom Red warm or cool?
- Valspar lists Heirloom Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 13.8; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.