Incredible White (SW 7028) vs Agreeable Gray (SW 7029)
Illustrative room. Screen colors vary; test a sample before you paint.
Quick decision
- Lighter
- Incredible White, LRV 74 vs 60.
- Warmer
- Agreeable Gray (Lab b* 5.7 vs 4.0). Incredible White reads warm white; Agreeable Gray reads greige.
- North rooms
- Incredible White: keeps more brightness (L* 84.7 vs 77.9 in north light) and drifts less gray (chroma drop 2.9 vs 4.6).
- Trim that works
- Toque White SW 7003, #E7E2DA, LRV 76: the Sherwin-Williams white closest in hue to both.
- Closeness
- deltaE 4.7, noticeably different. At 4.7, test both: on a full wall the difference will show.
See each color
Incredible White
More comparisons with Incredible White
Agreeable Gray
More comparisons with Agreeable Gray
Incredible White (SW 7028) is lighter than Agreeable Gray (SW 7029) and slightly cooler: LRV 74 vs 60, deltaE 4.7 (noticeably different).
Side by side
| Measure | Incredible White | Agreeable Gray | Gap |
|---|---|---|---|
| Brand | Sherwin-Williams | Sherwin-Williams | |
| Color code | SW 7028 | SW 7029 | |
| Hex | #E3DED7 | #D1CBC1 | |
| RGB | 227, 222, 215 | 209, 203, 193 | |
| HSL | 35°, 18%, 87% | 37°, 15%, 79% | |
| LRV (light reflectance value) | 74 | 60 | +14 |
| Lab L* | 88.7 | 81.9 | +6.8 |
| Lab a* | 0.5 | 0.3 | +0.1 |
| Lab b* | 4.0 | 5.7 | −1.7 |
| Undertone | Warm | Warm Beige | |
| Temperature | neutral | warm | |
| Color family | Off-white | Greige |
Same paint, two kinds of light
Incredible White (SW 7028), published as #E3DED7
#D1D4D5
#F5E8D7
Agreeable Gray (SW 7029), published as #D1CBC1
#C0C1BF
#E3D5C1
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Which should you pick
Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.
- Pick Incredible White (SW 7028) for a small room or a north-facing room, because it is 14 LRV points lighter (74 vs 60), so it bounces back more of the limited light
- Pick Incredible White (SW 7028) for a south-facing room, because its Lab b* is 4.0 against 5.7, so it is the cooler of the two and offsets warm direct sun
- Pick Agreeable Gray (SW 7029) to warm a north-facing room, because it is the warmer of the two (Lab b* 5.7), which counters cool indirect light
Closest matches to Incredible White in other brands
Closest matches to Agreeable Gray in other brands
Common questions
- Is Incredible White the same color as Agreeable Gray?
- They are noticeably different: a CIEDE2000 difference of 4.7. Most people can see the difference between Incredible White and Agreeable Gray side by side.
- Which is lighter, Incredible White or Agreeable Gray?
- Incredible White, with an LRV of 74 against 60.
Full pages
Related comparisons
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.