Roycroft Adobe (SW 0040)
Illustrative room. Screen colors vary; test a sample before you paint.
Roycroft Adobe (SW 0040) is a very deep, warm red from Sherwin-Williams: LRV 17, so it reflects about 17 percent of the light that hits it.
Colors that go with Roycroft Adobe
Four Sherwin-Williams colors picked for Roycroft Adobe by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Roycroft Adobe, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Sedona Clay | 2174-30 | 18.1 | 1.2 | very close |
| Behr | Clay Red | BIC-46 | 18 | 2.0 | very close |
| Valspar | Rare Sienna | 2010-7 | 16 | 3.6 | noticeably different |
| PPG Paints | Cinnabar | 1065-6 | 19 | 2.1 | very close |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams red colors nearest to Roycroft Adobe (LRV 17) by LRV.
Lighter than Roycroft Adobe
Darker than Roycroft Adobe
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 0040 |
| Hex | #A76251 |
| RGB | 167, 98, 81 |
| HSL | 12°, 35%, 49% |
| LRV (light reflectance value) | 17 |
| Lab L*, a*, b* | 48.9, 26.1, 21.7 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Roycroft Adobe (SW 0040), published as #A76251
#995950
#B66B50
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Roycroft Adobe (SW 0040)?
- Roycroft Adobe has an LRV of 17. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Roycroft Adobe is a very deep color.
- What is the closest match to Roycroft Adobe in another brand?
- Sedona Clay (BM 2174-30) from Benjamin Moore, at a deltaE of 1.2 (very close).
- Is Roycroft Adobe warm or cool?
- Sherwin-Williams lists Roycroft Adobe as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 21.7; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.