Great Plains (BM CC-334)
Illustrative room. Screen colors vary; test a sample before you paint.
Great Plains (BM CC-334) is a deep, warm beige from Benjamin Moore: LRV 32.6, so it reflects about 33 percent of the light that hits it.
Colors that go with Great Plains
Four Benjamin Moore colors picked for Great Plains by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Great Plains, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Artisan Tan | SW 7540 | 33 | 0.4 | indistinguishable |
| Behr | Mission Hills | UL170-3 | 34.8 | 1.4 | very close |
| Valspar | Doe Eyes | 3002-9C | 36 | 2.0 | very close |
| PPG Paints | Petaluma Dust | 15-10 | 32 | 1.0 | indistinguishable |
Lighter and darker in Benjamin Moore
The Benjamin Moore beige colors nearest to Great Plains (LRV 32.6) by LRV.
Lighter than Great Plains
Darker than Great Plains
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | CC-334 |
| Hex | #B0987A |
| RGB | 176, 152, 122 |
| HSL | 33°, 25%, 58% |
| LRV (light reflectance value) | 32.6 |
| Lab L*, a*, b* | 64.2, 4.3, 19.1 |
| Undertone | Warm Yellow |
| Temperature | warm |
| Color family | Beige |
Same paint, two kinds of light
Great Plains (BM CC-334), published as #B0987A
#A18E79
#C0A279
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Great Plains (BM CC-334)?
- Great Plains has an LRV of 32.6. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Great Plains is a deep color.
- What is the closest match to Great Plains in another brand?
- Artisan Tan (SW 7540) from Sherwin-Williams, at a deltaE of 0.4 (indistinguishable).
- Is Great Plains warm or cool?
- Benjamin Moore lists Great Plains as warm, with a Warm Yellow undertone. Its Lab b* value is 19.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.