Artisan Tan (SW 7540)
Illustrative room. Screen colors vary; test a sample before you paint.
Artisan Tan (SW 7540) is a deep, warm yellow from Sherwin-Williams: LRV 33, so it reflects about 33 percent of the light that hits it.
Colors that go with Artisan Tan
Four Sherwin-Williams colors picked for Artisan Tan by this site's color math: a trim white, a deeper yellow, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Artisan Tan, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Great Plains Gold | 1077 | 32.6 | 0.4 | indistinguishable |
| Behr | Mission Hills | UL170-3 | 34.8 | 1.4 | very close |
| Valspar | Doe Eyes | 3002-9C | 36 | 2.2 | very close |
| PPG Paints | Petaluma Dust | 15-10 | 32 | 0.7 | indistinguishable |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams yellow colors nearest to Artisan Tan (LRV 33) by LRV.
Lighter than Artisan Tan
Darker than Artisan Tan
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 7540 |
| Hex | #B09879 |
| RGB | 176, 152, 121 |
| HSL | 34°, 26%, 58% |
| LRV (light reflectance value) | 33 |
| Lab L*, a*, b* | 64.2, 4.2, 19.6 |
| Undertone | Warm Yellow |
| Temperature | warm |
| Color family | Yellow |
Same paint, two kinds of light
Artisan Tan (SW 7540), published as #B09879
#A18E78
#C0A278
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Artisan Tan (SW 7540)?
- Artisan Tan has an LRV of 33. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Artisan Tan is a deep color.
- What is the closest match to Artisan Tan in another brand?
- Great Plains Gold (BM 1077) from Benjamin Moore, at a deltaE of 0.4 (indistinguishable).
- Is Artisan Tan warm or cool?
- Sherwin-Williams lists Artisan Tan as warm, with a Warm Yellow undertone. Its Lab b* value is 19.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.