Alexandria Beige (BM HC-77)
Illustrative room. Screen colors vary; test a sample before you paint.
Alexandria Beige (BM HC-77) is a deep, warm beige from Benjamin Moore: LRV 29, so it reflects about 29 percent of the light that hits it.
Colors that go with Alexandria Beige
Four Benjamin Moore colors picked for Alexandria Beige by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Alexandria Beige, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Urban Jungle | SW 9117 | 31 | 0.8 | indistinguishable |
| Behr | Cottage Walk | ECC-17-1 | 28.2 | 1.4 | very close |
| Valspar | Stone Manor | 6006-2A | 29 | 2.5 | noticeably different |
| PPG Paints | Oyster Shell | 14-13 | 29 | 1.3 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore beige colors nearest to Alexandria Beige (LRV 29) by LRV.
Lighter than Alexandria Beige
Darker than Alexandria Beige
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | HC-77 |
| Hex | #A3927C |
| RGB | 163, 146, 124 |
| HSL | 34°, 17%, 56% |
| LRV (light reflectance value) | 29 |
| Lab L*, a*, b* | 61.5, 2.7, 14.0 |
| Undertone | Warm Yellow |
| Temperature | warm |
| Color family | Beige |
Same paint, two kinds of light
Alexandria Beige (BM HC-77), published as #A3927C
#94887B
#B39C7C
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Alexandria Beige (BM HC-77)?
- Alexandria Beige has an LRV of 29. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Alexandria Beige is a deep color.
- What is the closest match to Alexandria Beige in another brand?
- Urban Jungle (SW 9117) from Sherwin-Williams, at a deltaE of 0.8 (indistinguishable).
- Is Alexandria Beige warm or cool?
- Benjamin Moore lists Alexandria Beige as warm, with a Warm Yellow undertone. Its Lab b* value is 14.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.