New England Brown (BM 2104-40)
Illustrative room. Screen colors vary; test a sample before you paint.
New England Brown (BM 2104-40) is a deep, warm brown from Benjamin Moore: LRV 21.5, so it reflects about 21 percent of the light that hits it.
Colors that go with New England Brown
Four Benjamin Moore colors picked for New England Brown by this site's color math: a trim white, a deeper brown, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to New England Brown, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Reddened Earth | SW 6053 | 19 | 3.0 | noticeably different |
| Behr | Mulled Wine | 150F-5 | 19.7 | 1.5 | very close |
| Valspar | Sumac Berry | 1007-7B | 21 | 2.7 | noticeably different |
| PPG Paints | Cinnamon Diamonds | 1055-5 | 23 | 3.0 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore brown colors nearest to New England Brown (LRV 21.5) by LRV.
Lighter than New England Brown
Darker than New England Brown
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2104-40 |
| Hex | #9E726D |
| RGB | 158, 114, 109 |
| HSL | 6°, 20%, 52% |
| LRV (light reflectance value) | 21.5 |
| Lab L*, a*, b* | 52.3, 16.7, 9.6 |
| Undertone | Warm |
| Temperature | warm |
| Color family | Brown |
Same paint, two kinds of light
New England Brown (BM 2104-40), published as #9E726D
#8F696B
#AD7B6D
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of New England Brown (BM 2104-40)?
- New England Brown has an LRV of 21.5. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so New England Brown is a deep color.
- What is the closest match to New England Brown in another brand?
- Mulled Wine (Behr 150F-5) from Behr, at a deltaE of 1.5 (very close).
- Is New England Brown warm or cool?
- Benjamin Moore lists New England Brown as warm, with a Warm undertone. Its Lab b* value is 9.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.