Grand Canyon Red (BM 2090-10)

Grand Canyon Red BM 2090-10#974434, LRV 11.5
Living room with walls painted Benjamin Moore Grand Canyon Red 2090-10 (simulated)
Living room, walls in Grand Canyon Red

Illustrative room. Screen colors vary; test a sample before you paint.

Grand Canyon Red (BM 2090-10) is a very deep, warm red from Benjamin Moore: LRV 11.5, so it reflects about 11 percent of the light that hits it.

Colors that go with Grand Canyon Red

Four Benjamin Moore colors picked for Grand Canyon Red by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Grand Canyon Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsBrick PaverSW 7599101.4very close
BehrSmokin HotMQ1-2411.62.2very close
ValsparRusset Red2011-7123.8noticeably different
PPG PaintsCedar Chest1065-7112.9noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2090-10
Hex#974434
RGB151, 68, 52
HSL10°, 49%, 40%
LRV (light reflectance value)11.5
Lab L*, a*, b*39.5, 33.6, 26.3
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Grand Canyon Red (BM 2090-10), published as #974434

North light (cool, indirect)
#893B33
South light (warm, direct)
#A54D33

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Grand Canyon Red (BM 2090-10)?
Grand Canyon Red has an LRV of 11.5. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Grand Canyon Red is a very deep color.
What is the closest match to Grand Canyon Red in another brand?
Brick Paver (SW 7599) from Sherwin-Williams, at a deltaE of 1.4 (very close).
Is Grand Canyon Red warm or cool?
Benjamin Moore lists Grand Canyon Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 26.3; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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