Kiwi (BM 544)

Kiwi BM 544#95AD6D, LRV 36.4
Living room with walls painted Benjamin Moore Kiwi 544 (simulated)
Living room, walls in Kiwi

Illustrative room. Screen colors vary; test a sample before you paint.

Kiwi (BM 544) is a deep, warm green from Benjamin Moore: LRV 36.4, so it reflects about 36 percent of the light that hits it.

Colors that go with Kiwi

Four Benjamin Moore colors picked for Kiwi by this site's color math: a trim white, a deeper green, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Kiwi, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsMesclun GreenSW 6724424.0noticeably different
BehrHerbal Garden420D-536.61.9very close
ValsparMardi Gras Green6002-6B361.6very close
PPG PaintsLuscious Lime1120-6353.3noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code544
Hex#95AD6D
RGB149, 173, 109
HSL83°, 28%, 55%
LRV (light reflectance value)36.4
Lab L*, a*, b*67.6, -19.4, 30.2
UndertoneWarm Yellow
Temperaturewarm
Color familyGreen

Same paint, two kinds of light

Kiwi (BM 544), published as #95AD6D

North light (cool, indirect)
#85A36C
South light (warm, direct)
#A5B76C

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Kiwi (BM 544)?
Kiwi has an LRV of 36.4. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Kiwi is a deep color.
What is the closest match to Kiwi in another brand?
Mardi Gras Green (Valspar 6002-6B) from Valspar, at a deltaE of 1.6 (very close).
Is Kiwi warm or cool?
Benjamin Moore lists Kiwi as warm, with a Warm Yellow undertone. Its Lab b* value is 30.2; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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