Craft Room (BM 2010-30)
Illustrative room. Screen colors vary; test a sample before you paint.
Craft Room (BM 2010-30) is a deep, warm red from Benjamin Moore: LRV 26, so it reflects about 26 percent of the light that hits it.
Colors that go with Craft Room
Four Benjamin Moore colors picked for Craft Room by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Craft Room, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Rejuvenate | SW 6620 | 30 | 5.9 | clearly different |
| Behr | Pimento | P180-6 | 23.5 | 2.8 | noticeably different |
| Valspar | Ultra Orange | 2010-3 | 25 | 2.0 | very close |
| PPG Paints | Candy Corn | 17-16 | 24 | 2.9 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore red colors nearest to Craft Room (LRV 26) by LRV.
Lighter than Craft Room
Darker than Craft Room
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2010-30 |
| Hex | #E95F4D |
| RGB | 233, 95, 77 |
| HSL | 7°, 78%, 61% |
| LRV (light reflectance value) | 26 |
| Lab L*, a*, b* | 58.1, 52.4, 37.5 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Craft Room (BM 2010-30), published as #E95F4D
#DA564C
#F8684C
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Craft Room (BM 2010-30)?
- Craft Room has an LRV of 26. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Craft Room is a deep color.
- What is the closest match to Craft Room in another brand?
- Ultra Orange (Valspar 2010-3) from Valspar, at a deltaE of 2.0 (very close).
- Is Craft Room warm or cool?
- Benjamin Moore lists Craft Room as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 37.5; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.