Million Dollar Red (BM 2003-10)
Illustrative room. Screen colors vary; test a sample before you paint.
Million Dollar Red (BM 2003-10) is a very deep, warm red from Benjamin Moore: LRV 12.6, so it reflects about 13 percent of the light that hits it.
Colors that go with Million Dollar Red
Four Benjamin Moore colors picked for Million Dollar Red by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Million Dollar Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Real Red | SW 6868 | 13 | 2.8 | noticeably different |
| Behr | Red Tomato | 170B-7 | 13.3 | 3.1 | noticeably different |
| Valspar | Classic Red | 1009-2 | 12 | 5.9 | clearly different |
| PPG Paints | Rum Punch | 1190-7 | 13 | 3.6 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore red colors nearest to Million Dollar Red (LRV 12.6) by LRV.
Lighter than Million Dollar Red
Darker than Million Dollar Red
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2003-10 |
| Hex | #B5332C |
| RGB | 181, 51, 44 |
| HSL | 3°, 61%, 44% |
| LRV (light reflectance value) | 12.6 |
| Lab L*, a*, b* | 41.8, 51.6, 35.0 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Million Dollar Red (BM 2003-10), published as #B5332C
#A7292C
#C33D2A
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Million Dollar Red (BM 2003-10)?
- Million Dollar Red has an LRV of 12.6. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Million Dollar Red is a very deep color.
- What is the closest match to Million Dollar Red in another brand?
- Real Red (SW 6868) from Sherwin-Williams, at a deltaE of 2.8 (noticeably different).
- Is Million Dollar Red warm or cool?
- Benjamin Moore lists Million Dollar Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 35.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.