Merlot Red (BM 2006-10)
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Merlot Red (BM 2006-10) is a very deep, warm red from Benjamin Moore: LRV 11.6, so it reflects about 12 percent of the light that hits it.
Colors that go with Merlot Red
Four Benjamin Moore colors picked for Merlot Red by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Merlot Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Chinese Red | SW 0057 | 11 | 1.8 | very close |
| Behr | Fire Cracker | PPU2-16 | 11.4 | 3.4 | noticeably different |
| Valspar | Russet Red | 2011-7 | 12 | 5.9 | clearly different |
| PPG Paints | Rum Raisin | 1064-7 | 13 | 4.0 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore red colors nearest to Merlot Red (LRV 11.6) by LRV.
Lighter than Merlot Red
Darker than Merlot Red
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2006-10 |
| Hex | #9D3D2D |
| RGB | 157, 61, 45 |
| HSL | 9°, 55%, 40% |
| LRV (light reflectance value) | 11.6 |
| Lab L*, a*, b* | 39.1, 39.0, 30.2 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Merlot Red (BM 2006-10), published as #9D3D2D
#8F342C
#AB462B
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Merlot Red (BM 2006-10)?
- Merlot Red has an LRV of 11.6. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Merlot Red is a very deep color.
- What is the closest match to Merlot Red in another brand?
- Chinese Red (SW 0057) from Sherwin-Williams, at a deltaE of 1.8 (very close).
- Is Merlot Red warm or cool?
- Benjamin Moore lists Merlot Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 30.2; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.