Cochineal Red (BM CW-330)
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Cochineal Red (BM CW-330) is a very deep, warm red from Benjamin Moore: LRV 12.9, so it reflects about 13 percent of the light that hits it.
Colors that go with Cochineal Red
Four Benjamin Moore colors picked for Cochineal Red by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Cochineal Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Chinese Red | SW 0057 | 11 | 1.0 | indistinguishable |
| Behr | Fire Cracker | PPU2-16 | 11.4 | 2.5 | noticeably different |
| Valspar | Russet Red | 2011-7 | 12 | 5.2 | clearly different |
| PPG Paints | Rum Raisin | 1064-7 | 13 | 3.1 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore red colors nearest to Cochineal Red (LRV 12.9) by LRV.
Lighter than Cochineal Red
Darker than Cochineal Red
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | CW-330 |
| Hex | #9E3F31 |
| RGB | 158, 63, 49 |
| HSL | 8°, 53%, 41% |
| LRV (light reflectance value) | 12.9 |
| Lab L*, a*, b* | 39.7, 38.6, 28.5 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Cochineal Red (BM CW-330), published as #9E3F31
#903630
#AC4830
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Cochineal Red (BM CW-330)?
- Cochineal Red has an LRV of 12.9. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Cochineal Red is a very deep color.
- What is the closest match to Cochineal Red in another brand?
- Chinese Red (SW 0057) from Sherwin-Williams, at a deltaE of 1.0 (indistinguishable).
- Is Cochineal Red warm or cool?
- Benjamin Moore lists Cochineal Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 28.5; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.