Fuchsine (BM 1343)
Illustrative room. Screen colors vary; test a sample before you paint.
Fuchsine (BM 1343) is a very deep, warm red from Benjamin Moore: LRV 12.4, so it reflects about 12 percent of the light that hits it.
Colors that go with Fuchsine
Four Benjamin Moore colors picked for Fuchsine by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Fuchsine, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Cherries Jubilee | SW 6862 | 12 | 1.1 | very close |
| Behr | Strawberry Daiquiri | S-G-120 | 11.6 | 2.4 | noticeably different |
| Valspar | Bright Red | 1010-2 | 13 | 4.6 | noticeably different |
| PPG Paints | Red Licorice | 1186-7 | 12 | 2.3 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore red colors nearest to Fuchsine (LRV 12.4) by LRV.
Lighter than Fuchsine
Darker than Fuchsine
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 1343 |
| Hex | #AD364E |
| RGB | 173, 54, 78 |
| HSL | 348°, 52%, 45% |
| LRV (light reflectance value) | 12.4 |
| Lab L*, a*, b* | 41.3, 49.9, 13.4 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Fuchsine (BM 1343), published as #AD364E
#9F2D4C
#BC3F4E
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Fuchsine (BM 1343)?
- Fuchsine has an LRV of 12.4. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Fuchsine is a very deep color.
- What is the closest match to Fuchsine in another brand?
- Cherries Jubilee (SW 6862) from Sherwin-Williams, at a deltaE of 1.1 (very close).
- Is Fuchsine warm or cool?
- Benjamin Moore lists Fuchsine as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 13.4; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.