True Pink (BM 2003-40)
Illustrative room. Screen colors vary; test a sample before you paint.
True Pink (BM 2003-40) is a deep, warm pink from Benjamin Moore: LRV 35.7, so it reflects about 36 percent of the light that hits it.
Colors that go with True Pink
Four Benjamin Moore colors picked for True Pink by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to True Pink, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Coming up Roses | SW 6585 | 30 | 3.4 | noticeably different |
| Behr | Bridesmaid | 130B-5 | 36.4 | 2.2 | very close |
| Valspar | So Charming | 1005-1B | 34 | 2.9 | noticeably different |
| PPG Paints | Pink Flambe | 1186-4 | 38 | 4.2 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore pink colors nearest to True Pink (LRV 35.7) by LRV.
Lighter than True Pink
Darker than True Pink
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2003-40 |
| Hex | #ED7E8E |
| RGB | 237, 126, 142 |
| HSL | 351°, 76%, 71% |
| LRV (light reflectance value) | 35.7 |
| Lab L*, a*, b* | 65.7, 44.2, 10.9 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Pink |
Same paint, two kinds of light
True Pink (BM 2003-40), published as #ED7E8E
#DD758C
#FD878E
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of True Pink (BM 2003-40)?
- True Pink has an LRV of 35.7. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so True Pink is a deep color.
- What is the closest match to True Pink in another brand?
- Bridesmaid (Behr 130B-5) from Behr, at a deltaE of 2.2 (very close).
- Is True Pink warm or cool?
- Benjamin Moore lists True Pink as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 10.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.