Strawberry Shortcake (BM 2000-40)
Illustrative room. Screen colors vary; test a sample before you paint.
Strawberry Shortcake (BM 2000-40) is a deep, warm pink from Benjamin Moore: LRV 37.3, so it reflects about 37 percent of the light that hits it.
Colors that go with Strawberry Shortcake
Four Benjamin Moore colors picked for Strawberry Shortcake by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Strawberry Shortcake, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Coming up Roses | SW 6585 | 30 | 4.7 | noticeably different |
| Behr | Bridesmaid | 130B-5 | 36.4 | 3.4 | noticeably different |
| Valspar | So Charming | 1005-1B | 34 | 2.6 | noticeably different |
| PPG Paints | Pink Punch | 1184-4 | 42 | 4.3 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore pink colors nearest to Strawberry Shortcake (LRV 37.3) by LRV.
Lighter than Strawberry Shortcake
Darker than Strawberry Shortcake
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2000-40 |
| Hex | #F57F94 |
| RGB | 245, 127, 148 |
| HSL | 349°, 86%, 73% |
| LRV (light reflectance value) | 37.3 |
| Lab L*, a*, b* | 67.1, 47.1, 9.7 |
| Undertone | Warm |
| Temperature | warm |
| Color family | Pink |
Same paint, two kinds of light
Strawberry Shortcake (BM 2000-40), published as #F57F94
#E57692
#FF8894
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Strawberry Shortcake (BM 2000-40)?
- Strawberry Shortcake has an LRV of 37.3. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Strawberry Shortcake is a deep color.
- What is the closest match to Strawberry Shortcake in another brand?
- So Charming (Valspar 1005-1B) from Valspar, at a deltaE of 2.6 (noticeably different).
- Is Strawberry Shortcake warm or cool?
- Benjamin Moore lists Strawberry Shortcake as warm, with a Warm undertone. Its Lab b* value is 9.7; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.