Soft Cranberry (BM 2094-40)

Soft Cranberry BM 2094-40#C18C80, LRV 31.5
Living room with walls painted Benjamin Moore Soft Cranberry 2094-40 (simulated)
Living room, walls in Soft Cranberry

Illustrative room. Screen colors vary; test a sample before you paint.

Soft Cranberry (BM 2094-40) is a deep, warm pink from Benjamin Moore: LRV 31.5, so it reflects about 32 percent of the light that hits it.

Colors that go with Soft Cranberry

Four Benjamin Moore colors picked for Soft Cranberry by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Soft Cranberry, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRoycroft RoseSW 0034331.9very close
BehrPortuguese DawnS160-433.11.3very close
ValsparRosy Sandstone2001-7C301.5very close
PPG PaintsCopper Trail1066-5312.2very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2094-40
Hex#C18C80
RGB193, 140, 128
HSL11°, 34%, 63%
LRV (light reflectance value)31.5
Lab L*, a*, b*63.1, 18.5, 14.4
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyPink

Same paint, two kinds of light

Soft Cranberry (BM 2094-40), published as #C18C80

North light (cool, indirect)
#B2837E
South light (warm, direct)
#D19580

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Benjamin Moore

More from Benjamin Moore

Common questions

What is the LRV of Soft Cranberry (BM 2094-40)?
Soft Cranberry has an LRV of 31.5. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Soft Cranberry is a deep color.
What is the closest match to Soft Cranberry in another brand?
Portuguese Dawn (Behr S160-4) from Behr, at a deltaE of 1.3 (very close).
Is Soft Cranberry warm or cool?
Benjamin Moore lists Soft Cranberry as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 14.4; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .