Baked Clay (BM 035)

Baked Clay BM 035#9E5545, LRV 15.1
Living room with walls painted Benjamin Moore Baked Clay 035 (simulated)
Living room, walls in Baked Clay

Illustrative room. Screen colors vary; test a sample before you paint.

Baked Clay (BM 035) is a very deep, warm red from Benjamin Moore: LRV 15.1, so it reflects about 15 percent of the light that hits it.

Colors that go with Baked Clay

Four Benjamin Moore colors picked for Baked Clay by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Baked Clay, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsBold BrickSW 6327153.0noticeably different
BehrKalahari SunsetMQ1-2514.11.5very close
ValsparCrimson Glow2011-5152.4noticeably different
PPG PaintsHunt Club Red16-29132.2very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code035
Hex#9E5545
RGB158, 85, 69
HSL11°, 39%, 45%
LRV (light reflectance value)15.1
Lab L*, a*, b*44.5, 28.5, 22.7
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Baked Clay (BM 035), published as #9E5545

North light (cool, indirect)
#904C44
South light (warm, direct)
#AC5E44

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Baked Clay (BM 035)?
Baked Clay has an LRV of 15.1. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Baked Clay is a very deep color.
What is the closest match to Baked Clay in another brand?
Kalahari Sunset (Behr MQ1-25) from Behr, at a deltaE of 1.5 (very close).
Is Baked Clay warm or cool?
Benjamin Moore lists Baked Clay as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 22.7; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .