Georgian Brick (BM HC-50)
Illustrative room. Screen colors vary; test a sample before you paint.
Georgian Brick (BM HC-50) is a very deep, warm red from Benjamin Moore: LRV 15.5, so it reflects about 15 percent of the light that hits it.
Colors that go with Georgian Brick
Four Benjamin Moore colors picked for Georgian Brick by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Georgian Brick, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Rookwood Terra Cotta | SW 2803 | 14 | 3.1 | noticeably different |
| Behr | Caliente | BIC-47 | 14 | 0.8 | indistinguishable |
| Valspar | Tropical Nut | 2003-5A | 15 | 1.6 | very close |
| PPG Paints | Rich Clay | 16-31 | 16 | 2.4 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore red colors nearest to Georgian Brick (LRV 15.5) by LRV.
Lighter than Georgian Brick
Darker than Georgian Brick
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | HC-50 |
| Hex | #985949 |
| RGB | 152, 89, 73 |
| HSL | 12°, 35%, 44% |
| LRV (light reflectance value) | 15.5 |
| Lab L*, a*, b* | 44.7, 24.2, 20.4 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Georgian Brick (BM HC-50), published as #985949
#8A5048
#A66248
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Georgian Brick (BM HC-50)?
- Georgian Brick has an LRV of 15.5. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Georgian Brick is a very deep color.
- What is the closest match to Georgian Brick in another brand?
- Caliente (Behr BIC-47) from Behr, at a deltaE of 0.8 (indistinguishable).
- Is Georgian Brick warm or cool?
- Benjamin Moore lists Georgian Brick as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 20.4; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.