Greenhow Vermillion (BM CW-340)
Illustrative room. Screen colors vary; test a sample before you paint.
Greenhow Vermillion (BM CW-340) is a very deep, warm red from Benjamin Moore: LRV 14.6, so it reflects about 15 percent of the light that hits it.
Colors that go with Greenhow Vermillion
Four Benjamin Moore colors picked for Greenhow Vermillion by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Greenhow Vermillion, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Red Tomato | SW 6607 | 14 | 1.5 | very close |
| Behr | Red Tomato | 170B-7 | 13.3 | 1.5 | very close |
| Valspar | Classic Red | 1009-2 | 12 | 3.4 | noticeably different |
| PPG Paints | Rum Punch | 1190-7 | 13 | 1.5 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore red colors nearest to Greenhow Vermillion (LRV 14.6) by LRV.
Lighter than Greenhow Vermillion
Darker than Greenhow Vermillion
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | CW-340 |
| Hex | #AD433F |
| RGB | 173, 67, 63 |
| HSL | 2°, 47%, 46% |
| LRV (light reflectance value) | 14.6 |
| Lab L*, a*, b* | 43.2, 43.1, 25.0 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Greenhow Vermillion (BM CW-340), published as #AD433F
#9F3A3E
#BB4C3E
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Greenhow Vermillion (BM CW-340)?
- Greenhow Vermillion has an LRV of 14.6. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Greenhow Vermillion is a very deep color.
- What is the closest match to Greenhow Vermillion in another brand?
- Red Tomato (Behr 170B-7) from Behr, at a deltaE of 1.5 (very close).
- Is Greenhow Vermillion warm or cool?
- Benjamin Moore lists Greenhow Vermillion as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 25.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.