Northern Fire (BM CC-94)

Northern Fire BM CC-94#A64C43, LRV 14.4
Living room with walls painted Benjamin Moore Northern Fire CC-94 (simulated)
Living room, walls in Northern Fire

Illustrative room. Screen colors vary; test a sample before you paint.

Northern Fire (BM CC-94) is a very deep, warm red from Benjamin Moore: LRV 14.4, so it reflects about 14 percent of the light that hits it.

Colors that go with Northern Fire

Four Benjamin Moore colors picked for Northern Fire by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Northern Fire, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRed TomatoSW 6607142.8noticeably different
BehrFarmhouse Red170D-713.20.8indistinguishable
ValsparToasted Cranberry2001-5A152.7noticeably different
PPG PaintsRojo Colonial13-15131.4very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeCC-94
Hex#A64C43
RGB166, 76, 67
HSL5°, 42%, 46%
LRV (light reflectance value)14.4
Lab L*, a*, b*43.8, 36.4, 23.2
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Northern Fire (BM CC-94), published as #A64C43

North light (cool, indirect)
#984342
South light (warm, direct)
#B45542

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Northern Fire (BM CC-94)?
Northern Fire has an LRV of 14.4. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Northern Fire is a very deep color.
What is the closest match to Northern Fire in another brand?
Farmhouse Red (Behr 170D-7) from Behr, at a deltaE of 0.8 (indistinguishable).
Is Northern Fire warm or cool?
Benjamin Moore lists Northern Fire as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 23.2; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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