Zinfandel (Behr 660D-6)
Illustrative room. Screen colors vary; test a sample before you paint.
Zinfandel (Behr 660D-6) is a very deep, cool purple from Behr: LRV 13.9, so it reflects about 14 percent of the light that hits it.
Colors that go with Zinfandel
Four Behr colors picked for Zinfandel by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Zinfandel, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Wood Violet | SW 6557 | 16 | 3.9 | noticeably different |
| Benjamin Moore | Cupid's Dart | 1385 | 17.1 | 2.6 | noticeably different |
| Valspar | Pensive Plum | 1002-3A | 13 | 3.3 | noticeably different |
| PPG Paints | Pageant Pansy | 13-20 | 12 | 2.1 | very close |
Lighter and darker in Behr
The Behr purple colors nearest to Zinfandel (LRV 13.9 (estimated)) by LRV.
Lighter than Zinfandel
Darker than Zinfandel
Color data
| Brand | Behr |
|---|---|
| Color code | 660D-6 |
| Hex | #76617C |
| RGB | 118, 97, 124 |
| HSL | 287°, 12%, 43% |
| LRV (light reflectance value) | 13.9 (estimated from the hex) |
| Lab L*, a*, b* | 44.0, 13.8, -11.9 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Zinfandel (Behr 660D-6), published as #76617C
#66587A
#866A7C
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Zinfandel (Behr 660D-6)?
- Zinfandel has an LRV of 13.9 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Zinfandel is a very deep color.
- What is the closest match to Zinfandel in another brand?
- Pageant Pansy (PPG 13-20) from PPG Paints, at a deltaE of 2.1 (very close).
- Is Zinfandel warm or cool?
- Behr lists Zinfandel as cool, with a Cool Blue undertone. Its Lab b* value is -11.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.