Rumors (Behr MQ1-15)

Rumors Behr MQ1-15#744245, LRV 8 (estimated)
Living room with walls painted Behr Rumors MQ1-15 (simulated)
Living room, walls in Rumors

Illustrative room. Screen colors vary; test a sample before you paint.

Rumors (Behr MQ1-15) is a very deep, warm pink from Behr: LRV 8, so it reflects about 8 percent of the light that hits it.

Colors that go with Rumors

Three Behr colors picked for Rumors by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Rumors, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsFine WineSW 630773.1noticeably different
Benjamin MoorePlum Raisin2082-209.92.0very close
ValsparMoving Melody1009-592.6noticeably different
PPG PaintsMerlot13-0481.5very close

Lighter and darker in Behr

Color data

BrandBehr
Color codeMQ1-15
Hex#744245
RGB116, 66, 69
HSL356°, 27%, 36%
LRV (light reflectance value)8 (estimated from the hex)
Lab L*, a*, b*34.1, 22.0, 7.6
UndertoneWarm
Temperaturewarm
Color familyPink

Same paint, two kinds of light

Rumors (Behr MQ1-15), published as #744245

North light (cool, indirect)
#663A44
South light (warm, direct)
#824A45

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

More from Behr

Common questions

What is the LRV of Rumors (Behr MQ1-15)?
Rumors has an LRV of 8 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Rumors is a very deep color.
What is the closest match to Rumors in another brand?
Merlot (PPG 13-04) from PPG Paints, at a deltaE of 1.5 (very close).
Is Rumors warm or cool?
Behr lists Rumors as warm, with a Warm undertone. Its Lab b* value is 7.6; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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