Merlot (PPG 13-04)
Illustrative room. Screen colors vary; test a sample before you paint.
Merlot (PPG 13-04) is a very deep, warm pink from PPG Paints: LRV 8, so it reflects about 8 percent of the light that hits it.
Colors that go with Merlot
Three PPG Paints colors picked for Merlot by this site's color math: a trim white, a quiet contrast from another family, a dark accent. PPG Paints did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Merlot, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Fine Wine | SW 6307 | 7 | 1.9 | very close |
| Benjamin Moore | Raisin Torte | 2083-10 | 7.9 | 2.4 | noticeably different |
| Behr | Wild Cranberry | BXC-90 | 6.9 | 1.1 | very close |
| Valspar | Royal Garnet | 1011-5 | 6 | 3.2 | noticeably different |
Lighter and darker in PPG Paints
The PPG Paints pink colors nearest to Merlot (LRV 8) by LRV.
Lighter than Merlot
Darker than Merlot
Color data
| Brand | PPG Paints |
|---|---|
| Color code | 13-04 |
| Hex | #723F45 |
| RGB | 114, 63, 69 |
| HSL | 353°, 29%, 35% |
| LRV (light reflectance value) | 8 |
| Lab L*, a*, b* | 33.1, 22.9, 6.1 |
| Undertone | Warm |
| Temperature | warm |
| Color family | Pink |
Same paint, two kinds of light
Merlot (PPG 13-04), published as #723F45
#643743
#804745
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from PPG Paints
More from PPG Paints
Common questions
- What is the LRV of Merlot (PPG 13-04)?
- Merlot has an LRV of 8. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Merlot is a very deep color.
- What is the closest match to Merlot in another brand?
- Wild Cranberry (Behr BXC-90) from Behr, at a deltaE of 1.1 (very close).
- Is Merlot warm or cool?
- PPG Paints lists Merlot as warm, with a Warm undertone. Its Lab b* value is 6.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.