Rosy (Behr M120-5)

Rosy Behr M120-5#BE89A8, LRV 31.7 (estimated)
Living room with walls painted Behr Rosy M120-5 (simulated)
Living room, walls in Rosy

Illustrative room. Screen colors vary; test a sample before you paint.

Rosy (Behr M120-5) is a deep, cool pink from Behr: LRV 31.7, so it reflects about 32 percent of the light that hits it.

Colors that go with Rosy

Four Behr colors picked for Rosy by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Rosy, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRed CloverSW 6564275.1clearly different
Benjamin MooreVictorian Purple137034.72.3noticeably different
ValsparIris Reverie1005-5C323.7noticeably different
PPG PaintsMauve Magic1180-5352.8noticeably different

Lighter and darker in Behr

Color data

BrandBehr
Color codeM120-5
Hex#BE89A8
RGB190, 137, 168
HSL325°, 29%, 64%
LRV (light reflectance value)31.7 (estimated from the hex)
Lab L*, a*, b*63.1, 25.1, -8.3
UndertoneCool
Temperaturecool
Color familyPink

Same paint, two kinds of light

Rosy (Behr M120-5), published as #BE89A8

North light (cool, indirect)
#AE80A6
South light (warm, direct)
#CF92A8

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

More from Behr

Common questions

What is the LRV of Rosy (Behr M120-5)?
Rosy has an LRV of 31.7 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Rosy is a deep color.
What is the closest match to Rosy in another brand?
Victorian Purple (BM 1370) from Benjamin Moore, at a deltaE of 2.3 (noticeably different).
Is Rosy warm or cool?
Behr lists Rosy as cool, with a Cool undertone. Its Lab b* value is -8.3; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .