Forest Berry (Behr UL100-17)

Forest Berry Behr UL100-17#956378, LRV 16.7 (estimated)
Living room with walls painted Behr Forest Berry UL100-17 (simulated)
Living room, walls in Forest Berry

Illustrative room. Screen colors vary; test a sample before you paint.

Forest Berry (Behr UL100-17) is a very deep, neutral brown from Behr: LRV 16.7, so it reflects about 17 percent of the light that hits it.

Colors that go with Forest Berry

Four Behr colors picked for Forest Berry by this site's color math: a trim white, a deeper brown, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Forest Berry, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsGrandeur PlumSW 6565144.0noticeably different
Benjamin MooreLazy Afternoon137818.44.2noticeably different
ValsparValley Bloom1006-5A162.6noticeably different
PPG PaintsVictorian Plum1179-6161.9very close

Lighter and darker in Behr

Color data

BrandBehr
Color codeUL100-17
Hex#956378
RGB149, 99, 120
HSL335°, 20%, 49%
LRV (light reflectance value)16.7 (estimated from the hex)
Lab L*, a*, b*47.8, 23.4, -3.5
UndertoneCool
Temperatureneutral
Color familyBrown

Same paint, two kinds of light

Forest Berry (Behr UL100-17), published as #956378

North light (cool, indirect)
#865A76
South light (warm, direct)
#A56C78

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

More from Behr

Common questions

What is the LRV of Forest Berry (Behr UL100-17)?
Forest Berry has an LRV of 16.7 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Forest Berry is a very deep color.
What is the closest match to Forest Berry in another brand?
Victorian Plum (PPG 1179-6) from PPG Paints, at a deltaE of 1.9 (very close).
Is Forest Berry warm or cool?
Behr lists Forest Berry as neutral, with a Cool undertone. Its Lab b* value is -3.5; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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