Wild Mulberry (Behr 690B-6)

Wild Mulberry Behr 690B-6#A96388, LRV 19.1 (estimated)
Living room with walls painted Behr Wild Mulberry 690B-6 (simulated)
Living room, walls in Wild Mulberry

Illustrative room. Screen colors vary; test a sample before you paint.

Wild Mulberry (Behr 690B-6) is a very deep, cool pink from Behr: LRV 19.1, so it reflects about 19 percent of the light that hits it.

Colors that go with Wild Mulberry

Four Behr colors picked for Wild Mulberry by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Wild Mulberry, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsExuberant PinkSW 6840176.0clearly different
Benjamin MooreFashion Rose1356175.4clearly different
ValsparDeep Sunset1005-3A175.1clearly different
PPG PaintsWild Strawberry1044-6193.1noticeably different

Lighter and darker in Behr

Color data

BrandBehr
Color code690B-6
Hex#A96388
RGB169, 99, 136
HSL328°, 29%, 53%
LRV (light reflectance value)19.1 (estimated from the hex)
Lab L*, a*, b*50.9, 33.4, -8.3
UndertoneCool
Temperaturecool
Color familyPink

Same paint, two kinds of light

Wild Mulberry (Behr 690B-6), published as #A96388

North light (cool, indirect)
#995A86
South light (warm, direct)
#B96C88

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

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Common questions

What is the LRV of Wild Mulberry (Behr 690B-6)?
Wild Mulberry has an LRV of 19.1 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Wild Mulberry is a very deep color.
What is the closest match to Wild Mulberry in another brand?
Wild Strawberry (PPG 1044-6) from PPG Paints, at a deltaE of 3.1 (noticeably different).
Is Wild Mulberry warm or cool?
Behr lists Wild Mulberry as cool, with a Cool undertone. Its Lab b* value is -8.3; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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