Wild Mulberry (Behr 690B-6)

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Wild Mulberry (Behr 690B-6) is a very deep, cool pink from Behr: LRV 19.1, so it reflects about 19 percent of the light that hits it.
Colors that go with Wild Mulberry
Four Behr colors picked for Wild Mulberry by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Wild Mulberry, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Exuberant Pink | SW 6840 | 17 | 6.0 | clearly different |
| Benjamin Moore | Fashion Rose | 1356 | 17 | 5.4 | clearly different |
| Valspar | Deep Sunset | 1005-3A | 17 | 5.1 | clearly different |
| PPG Paints | Wild Strawberry | 1044-6 | 19 | 3.1 | noticeably different |
Lighter and darker in Behr
The Behr pink colors nearest to Wild Mulberry (LRV 19.1 (estimated)) by LRV.
Lighter than Wild Mulberry
Darker than Wild Mulberry
Color data
| Brand | Behr |
|---|---|
| Color code | 690B-6 |
| Hex | #A96388 |
| RGB | 169, 99, 136 |
| HSL | 328°, 29%, 53% |
| LRV (light reflectance value) | 19.1 (estimated from the hex) |
| Lab L*, a*, b* | 50.9, 33.4, -8.3 |
| Undertone | Cool |
| Temperature | cool |
| Color family | Pink |
Same paint, two kinds of light
Wild Mulberry (Behr 690B-6), published as #A96388
#995A86
#B96C88
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
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Common questions
- What is the LRV of Wild Mulberry (Behr 690B-6)?
- Wild Mulberry has an LRV of 19.1 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Wild Mulberry is a very deep color.
- What is the closest match to Wild Mulberry in another brand?
- Wild Strawberry (PPG 1044-6) from PPG Paints, at a deltaE of 3.1 (noticeably different).
- Is Wild Mulberry warm or cool?
- Behr lists Wild Mulberry as cool, with a Cool undertone. Its Lab b* value is -8.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.