Plum Shadow (Behr PPU17-17)
Illustrative room. Screen colors vary; test a sample before you paint.
Plum Shadow (Behr PPU17-17) is a very deep, neutral pink from Behr: LRV 17.3, so it reflects about 17 percent of the light that hits it.
Colors that go with Plum Shadow
Four Behr colors picked for Plum Shadow by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Plum Shadow, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Exclusive Plum | SW 6263 | 16 | 4.2 | noticeably different |
| Benjamin Moore | Bonne Nuit | AF-635 | 17.4 | 3.4 | noticeably different |
| Valspar | Simple Plum | 1001-7B | 19 | 2.9 | noticeably different |
| PPG Paints | Purple Dusk | 13-19 | 16 | 2.6 | noticeably different |
Lighter and darker in Behr
The Behr pink colors nearest to Plum Shadow (LRV 17.3 (estimated)) by LRV.
Lighter than Plum Shadow
Darker than Plum Shadow
Color data
| Brand | Behr |
|---|---|
| Color code | PPU17-17 |
| Hex | #7C707C |
| RGB | 124, 112, 124 |
| HSL | 300°, 5%, 46% |
| LRV (light reflectance value) | 17.3 (estimated from the hex) |
| Lab L*, a*, b* | 48.7, 7.0, -4.9 |
| Undertone | Cool |
| Temperature | neutral |
| Color family | Pink |
Same paint, two kinds of light
Plum Shadow (Behr PPU17-17), published as #7C707C
#6C677A
#8C797C
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Plum Shadow (Behr PPU17-17)?
- Plum Shadow has an LRV of 17.3 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Plum Shadow is a very deep color.
- What is the closest match to Plum Shadow in another brand?
- Purple Dusk (PPG 13-19) from PPG Paints, at a deltaE of 2.6 (noticeably different).
- Is Plum Shadow warm or cool?
- Behr lists Plum Shadow as neutral, with a Cool undertone. Its Lab b* value is -4.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.