Wild Strawberry (PPG 1044-6)

Illustrative room. Screen colors vary; test a sample before you paint.
Wild Strawberry (PPG 1044-6) is a very deep, neutral red from PPG Paints: LRV 19, so it reflects about 19 percent of the light that hits it.
Colors that go with Wild Strawberry
Four PPG Paints colors picked for Wild Strawberry by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. PPG Paints did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Wild Strawberry, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Ruby Shade | SW 6572 | 15 | 4.8 | noticeably different |
| Benjamin Moore | Fashion Rose | 1356 | 17 | 4.3 | noticeably different |
| Behr | Love Poem | M120-6 | 18.4 | 2.0 | very close |
| Valspar | Deep Sunset | 1005-3A | 17 | 2.8 | noticeably different |
Lighter and darker in PPG Paints
The PPG Paints red colors nearest to Wild Strawberry (LRV 19) by LRV.
Lighter than Wild Strawberry
Darker than Wild Strawberry
Color data
| Brand | PPG Paints |
|---|---|
| Color code | 1044-6 |
| Hex | #A5647E |
| RGB | 165, 100, 126 |
| HSL | 336°, 27%, 52% |
| LRV (light reflectance value) | 19 |
| Lab L*, a*, b* | 50.2, 29.8, -3.3 |
| Undertone | Cool |
| Temperature | neutral |
| Color family | Red |
Same paint, two kinds of light
Wild Strawberry (PPG 1044-6), published as #A5647E
#965B7C
#B56D7E
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from PPG Paints
More from PPG Paints
Common questions
- What is the LRV of Wild Strawberry (PPG 1044-6)?
- Wild Strawberry has an LRV of 19. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Wild Strawberry is a very deep color.
- What is the closest match to Wild Strawberry in another brand?
- Love Poem (Behr M120-6) from Behr, at a deltaE of 2.0 (very close).
- Is Wild Strawberry warm or cool?
- PPG Paints lists Wild Strawberry as neutral, with a Cool undertone. Its Lab b* value is -3.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.