Deep Violet (Behr S-G-670)
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Deep Violet (Behr S-G-670) is a very deep, cool purple from Behr: LRV 8.9, so it reflects about 9 percent of the light that hits it.
Colors that go with Deep Violet
Three Behr colors picked for Deep Violet by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Deep Violet, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Impulsive Purple | SW 6832 | 9 | 2.8 | noticeably different |
| Benjamin Moore | Purple Lotus | 2072-30 | 10.3 | 4.7 | noticeably different |
| Valspar | Velvet Beret | 1001-3A | 10 | 2.8 | noticeably different |
| PPG Paints | Perfectly Purple | 1176-7 | 9 | 3.2 | noticeably different |
Lighter and darker in Behr
The Behr purple colors nearest to Deep Violet (LRV 8.9 (estimated)) by LRV.
Lighter than Deep Violet
Darker than Deep Violet
Color data
| Brand | Behr |
|---|---|
| Color code | S-G-670 |
| Hex | #644B70 |
| RGB | 100, 75, 112 |
| HSL | 281°, 20%, 37% |
| LRV (light reflectance value) | 8.9 (estimated from the hex) |
| Lab L*, a*, b* | 35.8, 18.1, -17.3 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Deep Violet (Behr S-G-670), published as #644B70
#54436E
#745370
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Deep Violet (Behr S-G-670)?
- Deep Violet has an LRV of 8.9 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Deep Violet is a very deep color.
- What is the closest match to Deep Violet in another brand?
- Impulsive Purple (SW 6832) from Sherwin-Williams, at a deltaE of 2.8 (noticeably different).
- Is Deep Violet warm or cool?
- Behr lists Deep Violet as cool, with a Cool Blue undertone. Its Lab b* value is -17.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.