Virtual Violet (Behr HDC-MD-25)

Virtual Violet Behr HDC-MD-25#66537F, LRV 10.5 (estimated)
Living room with walls painted Behr Virtual Violet HDC-MD-25 (simulated)
Living room, walls in Virtual Violet

Illustrative room. Screen colors vary; test a sample before you paint.

Virtual Violet (Behr HDC-MD-25) is a very deep, cool purple from Behr: LRV 10.5, so it reflects about 11 percent of the light that hits it.

Colors that go with Virtual Violet

Four Behr colors picked for Virtual Violet by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Virtual Violet, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsAfrican VioletSW 6982111.7very close
Benjamin MooreYour Majesty140012.32.2very close
ValsparVelvet Beret1001-3A103.2noticeably different
PPG PaintsPerfectly Purple1176-794.4noticeably different

Lighter and darker in Behr

Color data

BrandBehr
Color codeHDC-MD-25
Hex#66537F
RGB102, 83, 127
HSL266°, 21%, 41%
LRV (light reflectance value)10.5 (estimated from the hex)
Lab L*, a*, b*38.8, 17.4, -21.9
UndertoneCool Blue
Temperaturecool
Color familyPurple

Same paint, two kinds of light

Virtual Violet (Behr HDC-MD-25), published as #66537F

North light (cool, indirect)
#554B7D
South light (warm, direct)
#775B80

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

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Common questions

What is the LRV of Virtual Violet (Behr HDC-MD-25)?
Virtual Violet has an LRV of 10.5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Virtual Violet is a very deep color.
What is the closest match to Virtual Violet in another brand?
African Violet (SW 6982) from Sherwin-Williams, at a deltaE of 1.7 (very close).
Is Virtual Violet warm or cool?
Behr lists Virtual Violet as cool, with a Cool Blue undertone. Its Lab b* value is -21.9; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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