Kendall Charcoal (BM HC-166) vs Iron Ore (SW 7069)

Living room with walls painted Benjamin Moore Kendall Charcoal HC-166 (simulated)
Kendall Charcoal BM HC-166#676662, LRV 14.6 Verified 2026-10-02
Living room with walls painted Sherwin-Williams Iron Ore SW 7069 (simulated)
Iron Ore SW 7069#434341, LRV 6

Illustrative room. Screen colors vary; test a sample before you paint.

Quick decision

Lighter
Kendall Charcoal, LRV 14.6 vs 6.
Warmer
Kendall Charcoal, both neutral gray (Lab b* 2.4 vs 1.2).
North rooms
Kendall Charcoal keeps more brightness (L* 39.2 vs 24.4 in north light); both drift gray about equally.
Trim that works
Garlic Bulb BM 2112-70, #E4E3E0, LRV 74.5: the Benjamin Moore white closest in hue to both.
Closeness
deltaE 12.4, clearly different. At 12.4, treat them as different colors.

See each color

Kendall Charcoal (BM HC-166) is lighter than Iron Ore (SW 7069) and slightly warmer: LRV 14.6 vs 6, deltaE 12.4 (clearly different).

Side by side

MeasureKendall CharcoalIron OreGap
BrandBenjamin MooreSherwin-Williams
Color codeHC-166SW 7069
Hex#676662#434341
RGB103, 102, 9867, 67, 65
HSL48°, 2%, 39%60°, 2%, 26%
LRV (light reflectance value)14.66+8.6
Lab L*43.228.4+14.8
Lab a*-0.4-0.4+0.0
Lab b*2.41.2+1.2
UndertoneNeutralWarm Charcoal
Temperatureneutralneutral
Color familyGrayBlack

Same paint, two kinds of light

Kendall Charcoal (BM HC-166), published as #676662

North light (cool, indirect)
#585D60
South light (warm, direct)
#776F62

Iron Ore (SW 7069), published as #434341

North light (cool, indirect)
#343B3F
South light (warm, direct)
#524B41

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Which should you pick

Rules of thumb computed from the LRV and Lab values in the table above; no room test was done.

  • Pick Kendall Charcoal (BM HC-166) for a small room or a north-facing room, because it is 8.6 LRV points lighter (14.6 vs 6), so it bounces back more of the limited light
  • Pick Iron Ore (SW 7069) for a south-facing room, because its Lab b* is 1.2 against 2.4, so it is the cooler of the two and offsets warm direct sun
  • Pick Kendall Charcoal (BM HC-166) to warm a north-facing room, because it is the warmer of the two (Lab b* 2.4), which counters cool indirect light

Closest matches to Kendall Charcoal in other brands

Closest matches to Iron Ore in other brands

Common questions

Is Kendall Charcoal the same color as Iron Ore?
They are clearly different: a CIEDE2000 difference of 12.4. Kendall Charcoal and Iron Ore are different colors.
Which is lighter, Kendall Charcoal or Iron Ore?
Kendall Charcoal, with an LRV of 14.6 against 6.

Full pages

Related comparisons

Published . Updated .

Sources: Kendall Charcoal: LRV and hex from Benjamin Moore technical data (verified 2026-10-02); Iron Ore: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.